Metro Case Study: Sex And The City
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On 21st November 2008 in two of the most fashionable cities in the world, Milan and Rome, Metro gave out 20,000 limited edition cover wrapped newspapers, designed to look like a pink crocodile skin clutch bag.
In addition to the special cover wrap a front page banner promoting the movie ensured that once the wrap was removed the client still had high profile exposure to readers.
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